content strategy & Tone of Voice Development
Brought in as a freelance consultant to strengthen the brand’s digital presence through the implementation of a targeted content strategy alongside brand voice development.
Working closely with the team, I developed SEO-optimised blog content guided by key content pillars to improve search visibility and rankings, created email campaigns to build brand awareness and delivered a tone of voice framework that aligned brand messaging across channels.
With a new framework in place, we strengthened the brand identity, saw improved discoverability and laid the groundwork for long-term growth and engagement.
Client
Forest Plant & Lifestyle
website copy, brand, editorial
I strengthened Forest’s digital brand identity by aligning commercial, editorial and educational content. The homepage copy sharpened the brand’s deep generational expertise, whilst SEO-led blog content built trust by translating that expertise into practical advice, improving discoverability and contributing to a 58% increase in website traffic since joining the team.
Educational and community-led online content
Forest presents ‘After Hours’ – Bringing Balearic vibes and bodega chic to East Dulwich
Spring Houseplant Care
Easy-care Houseplants for Beginners – Virtually “Unkillable” and Low Maintenance
email campaigns
I developed brand-led email campaigns that balanced storytelling with product focus and a clear sales CTA. By framing commercial messages through Forest’s warm, expert and community-led voice, the emails strengthened customer connection, supported product discovery and helped drive consistent traffic to the website.
