Creative Brief: Email for Macy’s Men’s Fall Sweater Event. Retail activation email designed to turn an in-store event into a reason to visit, browse and buy.

Tone: Promotional, Urgent, Clever

Primary Action: Visit their local Macy’s store during the Macy’s Men’s Fall Sweater Event, September 8–10th

Secondary Action: Purchase sweaters

The concept positioned the event as a timely shopping moment, creating urgency by leading with event dates. The tone was purposefully a little bit tongue in cheek, designed to capture the attention of Macy’s core male audience and get them into the shops for a quick browse and purchase.