Email & Website Copy - Luxury Jewellery

Goals:
To clarify brand voice across digital platforms in order to boost engagement and subsequent leads

Strengthen brand messaging and tone of voice on website, to align with visual brand identity

Build on existing social media strategy to increase brand awareness and drive additional referral traffic to website

Outcome:
Clarified the social media content strategy using content pillars and re-established the brand’s values and tone of voice to engage the audience and push growth.

Evaluated email marketing and created mailers using a more unified brand voice, using accurate CTA’s, and ensuring consistency with brand messaging on socials.

Identified and communicated strengths of the brand by updating the website copy to reflect this and to increase conversion rates.