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Product Landing Page - Health Supplements
Project type/
Product Landing Page - Spec
Brand
Omega Hero (fake brand)
Channels
Website
Creative Brief: OMEGA-Hero Product Page (Spec Piece)
Tone: Reassuring, Hopeful, Positive, Down to earth
Audience: 50-80 year old experiencing stiffness and joint pain. Assumed to have grandchildren.
Primary action: Purchase a 1 month's supply
Secondary action: If they upgrade to a 6-month supply for $49.99, they will get another 6-month free.
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