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Spec D2C Brand Campaign - Fitness & Wellbeing

Project type

D2C 360 Brand Campaign

Brand

WithU

Channels

OOH, website, socials, in-app, CRM

Objective: Develop a basic TOV framework for the WithU fitness app, showcasing their personality.

Brief: Identify a culturally relevant moment throughout the 2024 calendar and create a WithU brand campaign storytelling piece that the brand could naturally play into.

Goal - Emotive storytelling, with examples of copy execution across all comms touch-points; CRM, Social, In App, Website & OOH media campaigns.

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