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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>JOURNAL - Semiotics, philosophy and our desire to make meaning in branding and advertising&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Open book pages with chapter title "Chapter Three" and text "Our Philosophy" on the left page, large abstract yellow question mark on the right, mustard yellow background.</image:caption>
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      <image:title>WithU Brand Campaign</image:title>
      <image:caption>Slide with the title 'Brand Communication D2C' over a gradient blue and purple background, and a logo featuring two stylized check marks, one purple and one turquoise, stacked to form a heart shape, with the text 'WithU' below.</image:caption>
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      <image:title>WithU Brand Campaign</image:title>
      <image:caption>Slide titled 'Table of Contents' with a list of topics including WithU Copy Brief, Mission, Vision, Values, Tone of Voice Framework, Campaign, Summary, Comms touch-points, Out of home, Website, Socials, In-app, CRM. The slide has a gradient blue and purple background and a small white number 2 at the bottom right corner.</image:caption>
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      <image:title>WithU Brand Campaign</image:title>
      <image:caption>Slide titled 'Copy Brief' with bullet points: create basic ToV framework, culturally relevant moment in 2024 for brand storytelling campaign, copy execution across multiple communication touchpoints. Background has a blue and purple gradient.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69d563b69232d77680f3046e/0af27403-4baa-4cd7-85d9-5b51dd44f444/04WithU_Presentation_Final-images-3.jpg</image:loc>
      <image:title>WithU Brand Campaign</image:title>
      <image:caption>Slide showing WithU's mission to make fitness inclusive and accessible, and their values of innovation, support, and simplicity. Centered logo with a stylized 'W' and 'U' in purple, blue, and teal colors, on a gradient blue background. Bottom right corner has the number 4.</image:caption>
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      <image:title>WithU Brand Campaign</image:title>
      <image:caption>Slide titled 'Tone of Voice Framework' with bullet points about motivational, supportive, aspirational tone, knowledgeable but informal, avoiding negativity, and using inspiring language. The slide has a gradient background from blue to purple with a white horizontal line at the top and the number 5 at the bottom right corner.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69d563b69232d77680f3046e/7986636f-7225-4438-a880-f2a98b4a9540/08WithU_Presentation_Final-images-7.jpg</image:loc>
      <image:title>WithU Brand Campaign</image:title>
      <image:caption>A digital slide from a presentation titled 'Brand Storytelling Campaign' with background in blue and purple gradient. It features the logo and name of the 'Mental Health Foundation' and information about Mental Health Awareness Week, occurring from May 13 to 19, 2024. The slide emphasizes check-ins on loved ones and messages of support, inclusion, and togetherness.</image:caption>
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      <image:title>WithU Brand Campaign</image:title>
      <image:caption>A presentation slide titled 'Audience' featuring three photos of people: a young girl smiling and holding a medal, a woman sweating after running, and a group of runners in a park. A quote on the slide reads, 'As a solo parent of four kids, I rarely get time for myself, especially during the summer. WithU helps'.</image:caption>
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      <image:title>WithU Brand Campaign</image:title>
      <image:caption>A gradient background with words related to personal development arranged in a scattered pattern. Words include Guidance, Community, Inspire, Inclusive, Consistency, Motivate, Achieve, Support, Reflection, Flexibility, Energetic, Active, Mindfulness, Improve, and Accessible.</image:caption>
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      <image:title>WithU Brand Campaign</image:title>
      <image:caption>Billboard promoting Mental Health Awareness Week with a woman listening to music wearing headphones and the text, 'When you need a reset. We’ve got you,' along with the logo for WithU and mentioning on-demand audio coaching.</image:caption>
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      <image:title>WithU Brand Campaign</image:title>
      <image:caption>A woman with curly hair wearing a black workout tank top doing a plank exercise on a blue carpet in a living room. There is a pink water bottle on the floor beside her. The background includes a couch and a window with blinds.</image:caption>
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      <image:title>WithU Brand Campaign</image:title>
      <image:caption>A promotional post for WithU, an audio fitness app, featuring a woman wearing headphones and a sports bra, with a background of colorful, geometric abstract shapes.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69d563b69232d77680f3046e/bf46427b-22a0-4676-bc12-60232234e79c/11WithU_Presentation_Final-images-10.jpg</image:loc>
      <image:title>WithU Brand Campaign</image:title>
      <image:caption>Screenshot of an Instagram post encouraging mental health awareness week, with text discussing checking in on loved ones and promoting mindfulness programs.</image:caption>
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      <image:title>WithU Brand Campaign</image:title>
      <image:caption>A screenshot of a Facebook post about Mental Health Awareness Week with text encouraging support, meditation, reflection, and balance, accompanied by hashtags.</image:caption>
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      <image:title>WithU Brand Campaign</image:title>
      <image:caption>An advertisement for WithU fitness programs displaying a smartphone with the app open, showing a greeting message to a user named Matt, and the app interface with options for programs and workouts. The background is dark purple with the WithU logo and a description about mental and physical health programs.</image:caption>
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      <image:title>WithU Brand Campaign</image:title>
      <image:caption>Screenshot of an email from WithU promoting mental health awareness week with a headline 'Exercise Never Sounded So Good' and a section about tracking progress through audio coaching, featuring images of two women running outdoors and workout cards for interval challenge and tempo run.</image:caption>
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  </url>
</urlset>

