brand, website, Editorial
Y.Co is on the of the most respected names in the superyacht industry. Operating for 20 years, it’s remained 100% founder-owned, operating globally as a full service brokerage in high demand. Their approach was different to other more traditional brokerages, foregoing the pursuit of ‘luxury’ and instead focusing on creating one-of-a-kind experiences for their UHNW clients. Ordinary and expected were not in their vocabulary.
As their in-house copywriter I primarily worked on updating key webpages to better reflect their core values, content strategy, socials, ads and brand brochures.
I developed storytelling around yachts, travel experiences, ownership, charter and the wider lifestyle, translating highly specialist information into copy that felt accessible, fun and engaging.
Client
Y.CO
Collaboration
Marketing Director, Head of Digital Marketing, Cross-departmental Stakeholders,
CONTENT STRATEGY & editorial
SEO
Every article and key yacht product page was optimised for discoverability, using targeted keywords and on-page hierarchy to improve organic visibility and drive qualified traffic.
As a writer who leverages brand-centric storytelling, my editorial work for Y.CO blended strategic SEO with engaging stories that went ‘Beneath the Surface’, offering to readers a more human, experience-led snapshot into the world of yachting.
Key features included Croatia’s Top Yachting Destinations, Yacht Spotlight: Dunia Baru 2025, and key calendar events such as Yellow Tour 2024, which saw the sales team visit the most prestigious yacht builders in the Netherlands.
I helped drive organic traffic by weaving in high-value keywords into every piece without sacrificing tone and creativity, helping to elevate the brand’s digital presence and contribute measurable value to overarching marketing and business objectives.
