brand, website, Editorial
Y.CO brokerage is a disruptor in the superyacht industry. They’re vision is to surpass the ordinary in ultra-luxury, instead finding one-of-a-kind experiences across the globe and delivering them to their select clients.
Like diving with humpback whales in the pacific or dining in a dormant volcano.
As their in-house copywriter my work spanned website copy, SEO-led editorial, social content, ads, brand books, campaign messaging and digital touchpoints, helping shape a consistent tone of voice across the brand’s ecosystem. I developed storytelling around yachts, travel experiences, ownership, charter and the wider lifestyle, translating highly specialist information into copy that felt refined, accessible and audience-aware.
Client
Y.CO
Freedom feels good
The New York Times Advertising - flex xl
I was asked to come up with an engaging headline to capture attention quickly, incentivising the user to click through and search available superyachts for charter.
In an industry that is saturated with predictable language – opulence, indulgence, exclusivity – I instead came up with the line ‘Freedom Feels Good’ to tap into the deeper benefits and one of the biggest pulls for luxury yacht charter – absolute freedom. Moving the brand away from transactional charter messaging into emotional brand territory.
Freedom Feels Good positions yachting not as a luxury product, but as a portal to adventure with no limits.
CONTENT STRATEGY & editorial
SEO
Every article and key yacht product page was optimised for discoverability, using targeted keywords and on-page hierarchy to improve organic visibility and drive qualified traffic.
My editorial work for Y.CO blended strategic SEO with engaging, brand-forward storytelling. I created long-form content that drove organic traffic, supported key commercial goals, and strengthened the brand’s voice in a crowded digital landscape.
Across features like Croatia’s Top Yachting Destinations, Yacht Spotlight: Dunia Baru 2025, and key calendar events such as Yellow Tour 2024, I tailored each piece to serve both search performance and audience engagement. This meant identifying high-value keyword opportunities and structuring content to rank without sacrificing tone and creativity.
By pairing analytical keyword strategy with creative storytelling, my editorial work helped elevate the brand’s digital presence and contribute measurable value to overarching marketing and business objectives.
sustainability webpage
I wrote the sustainability section of the brand website to clearly communicate the company’s mission, values, and tangible efforts toward a more sustainable future in yachting. The project required translating complex environmental initiatives and industry commitments into copy that was both accessible and inspiring.
Strategically, the copy was designed to educate, engage, build trust, inspire action and support long-term SEO and discoverability.
