brand, website, Editorial
Y.CO brokerage is a disruptor in the superyacht industry. They strive to surpass the ordinary and instead deliver truly distinctive, one-of-a-kind experiences to their UHNW clients.
As their in-house copywriter I primarily worked on updating key webpages to better reflect their core values, content strategy, socials, ads and brand brochures.
I developed storytelling around yachts, travel experiences, ownership, charter and the wider lifestyle, translating highly specialist information into copy that felt accessible, fun and engaging.
Client
Y.CO
Freedom feels good
The New York Times Advertising - flex xl
I was asked to come up with an engaging headline to capture attention quickly, incentivising the user to click through and search available superyachts for charter.
In an industry that is saturated with predictable language – opulence, indulgence, exclusivity – I instead came up with the line ‘Freedom Feels Good’ to tap into the deeper emotional benefits and one of the biggest pulls for luxury yacht charter – absolute freedom.
Freedom Feels Good positions yachting not as a luxury experience, but rather a portal into a world of unbound adventure.
CONTENT STRATEGY & editorial
SEO
Every article and key yacht product page was optimised for discoverability, using targeted keywords and on-page hierarchy to improve organic visibility and drive qualified traffic.
As a writer who leverages brand-centric storytelling, my editorial work for Y.CO blended strategic SEO with engaging stories that went ‘Beneath the Surface’, offering to readers a more human, experience-led snapshot into the world of yachting.
Key features included Croatia’s Top Yachting Destinations, Yacht Spotlight: Dunia Baru 2025, and key calendar events such as Yellow Tour 2024, which saw the sales team visit the most prestigious yacht builders in the Netherlands.
I helped drive organic traffic by weaving in high-value keywords into every piece without sacrificing tone and creativity, helping to elevate the brand’s digital presence and contribute measurable value to overarching marketing and business objectives.
sustainability webpage
Sustainablity is crucial to the future of yachting and Y.CO is a leading force amongst competitors. Because of this, it was vital to communicate their core values in a way that felt authentic, accurately reflecting their genuine and serious efforts to shape the future of yachting.
I centred their mission, values, and tangible efforts through three key areas – Safeguarding our People, Advancing Regeneration, and Shaping the Future.
The project required translating complex environmental initiatives and industry commitments into copy that was both accessible and inspiring.
From a strategic perspective, the copy was designed to educate, engage, build trust, inspire action and support long-term SEO and discoverability.
