SUSTAINABILITY PROJECT

Text on a white background reads 'More Than a Yacht Company.' Smaller text below states, 'We are a community. A network of talents and relationships that interact to make experiences on the water the best they can be.'

Sustainablity is crucial to the future of yachting and Y.CO is a leading force amongst competitors. Because of this, it was vital to communicate their core values in a way that felt authentic, accurately reflecting their genuine and serious efforts to shape the future of yachting.

I centred their mission, values, and tangible efforts through three key areas – Safeguarding our People, Advancing Regeneration, and Shaping the Future.

The project required translating complex environmental initiatives and industry commitments into copy that was both accessible and inspiring.

From a strategic perspective, the copy was designed to educate, engage, build trust, inspire action and support long-term SEO and discoverability.

Client
Y.CO

Collaboration
Marketing Director, Head of Digital Marketing, Cross-departmental Stakeholders,

A woman is standing on a yacht deck at sunset, with her silhouette visible against the setting sun. She appears to be preparing food or serving at a table, with a view of mountains and water in the background.
A luxury yacht sailing on the ocean with a sunset and clouds in the sky.
Photo of a large ship navigating icy waters with a backdrop of snow-covered mountains and glaciers in a polar environment.
A webpage with the title 'A Force for Good' and two sections titled 'Small Steps. Big Ambition.' and 'Uplifting Ideas. Positive Change.' with text describing sustainable practices and supporting initiatives, and a yellow footer with a dark icon at the bottom right corner.